Revolutionizing Auto Trade: The emao.com Design

Dongdao Creative Branding Group's Innovative Approach to Online Auto Trade

Embracing the challenges of the digital age, Dongdao Creative Branding Group has created a unique logo for emao.com, an innovative online platform for auto trade. The platform targets young consumers born between 1985 and 1990, aiming to simplify the car buying process by answering the questions: "What car to buy? At what price? Where to buy?"

The logo design for emao.com is a clever blend of Chinese characters and English letters. The Chinese characters ‘一猫汽车网’ and ‘emao.com’ form the logo. The upper part of the character ‘苗’ resembles a cat's ear and the letter ‘M’, while the lower part appears like the letter ‘e’. This design not only highlights the internet properties but also the initials ‘em’ of the domain name. The overall effect is a logo that presents a sense of stability, loveliness, profession, and flexibility, reflecting the professional and interesting features of emao.com.

Yellow and black were chosen for the color scheme, with yellow symbolizing warmth, hope, fashion, and openness, and black representing professionalism. The logo's outline impresses people with an appearance similar to a wheel, aligning with the brand's automotive attributes.

The design process, which took place between February and April 2015 in Beijing, involved rigorous auditing and analysis. The team concluded that a graphical font would facilitate visual recognition and communication in Chinese internet brands. The design also includes a lively, auto-loving, cat-like mascot that embodies sunshine, hope, and liveliness. Wearing a helmet as a symbol of safety, the mascot carries trust and recognition, further enhancing the brand's image.

This innovative design approach has not gone unnoticed. In 2017, the design was awarded the Golden A' Graphics, Illustration, and Visual Communication Design Award, a prestigious accolade granted to outstanding and trendsetting creations that advance art, science, design, and technology. This recognition is a testament to Dongdao Creative Branding Group's innovative approach and the impact of their design on the auto trade industry.

In conclusion, the innovative design of emao.com by Dongdao Creative Branding Group is a prime example of how creativity and strategic thinking can revolutionize an industry. The unique logo and visual identity not only enhance the brand's image but also facilitate user interaction, setting a new standard for online auto trade platforms.